What websites look like Amazon?

Duolingo, PocketBase, v0, tldraw, OpenAI have the closest design to Amazon, measured from their live pages: light or dark background, accent color, fonts, corners and headline size.

Websites like amazon.com

Websites like Amazon

Amazon's website is light (#FFFFFF), with Amazon Ember Modern Display headings over Arial, 32px headlines at weight 700, 12px corners and no accent color. These 12 sites share the most of that look, closest first.

What each site is compared with

Amazon

Background: Light #FFFFFF
Accent: None, monochrome
Font: Amazon Ember Modern Display / Arial
Corners: 12px
Headlines: 32px, weight 700

Duolingo4 of 5 same
Background
Light #FFFFFF
Same
Accent
None, monochrome
Same
Font
Duolingo Sans
Differs
Corners
12px
Same
Headlines
32px, weight 700
Same
PocketBase3 of 5 same
Background
Light #FFFFFF
Same
Accent
None, monochrome
Same
Font
Source Sans Pro
Differs
Corners
12px
Same
Headlines
40px, weight 700
Close
v03 of 5 same
Background
Light #FAFAFA
Same
Accent
None, monochrome
Same
Font
Geist / Inter
Differs
Corners
8px
Close
Headlines
32px, weight 600
Same
tldraw3 of 5 same
Background
Light #F9FAFB
Same
Accent
None, monochrome
Same
Font
Inter
Differs
Corners
9px
Close
Headlines
36px, weight 600
Same
OpenAI2 of 5 same
Background
Light #FFFFFF
Same
Accent
None, monochrome
Same
Font
Open AI Sans
Differs
Corners
18px, pill buttons
Close
Headlines
28px, weight 600
Close
Coda2 of 5 same
Background
Light #FFFFFF
Same
Accent
None, monochrome
Same
Font
Calibre R / Inter
Differs
Corners
8px
Close
Headlines
38px, weight 700
Close
Costco2 of 5 same
Background
Light #FFFFFF
Same
Accent
None, monochrome
Same
Font
Costco Sans
Differs
Corners
8px
Close
Headlines
42px, weight 600
Close
Perplexity3 of 5 same
Background
Light #FBFBFB
Same
Accent
None, monochrome
Same
Font
Pplx Sans
Differs
Corners
12px
Same
Headlines
26px, weight 400
Differs
Payoneer3 of 5 same
Background
Light #FFFFFF
Same
Accent
None, monochrome
Same
Font
Avenir Next World
Differs
Corners
12px
Same
Headlines
48px, weight 400
Differs
Toyota3 of 5 same
Background
Light #FFFFFF
Same
Accent
None, monochrome
Same
Font
Tcom Med / Tcom Sans
Differs
Corners
12px
Same
Headlines
48px, weight 400
Differs
Whereby3 of 5 same
Background
Light #FFFFFF
Same
Accent
None, monochrome
Same
Font
Whereby Roslindale Display Condensed / Inter
Differs
Corners
12px
Same
Headlines
48px, weight 400
Differs
Pinterest3 of 5 same
Background
Light #FFFFFF
Same
Accent
None, monochrome
Same
Font
Pin Sans
Differs
Corners
11px
Same
Headlines
48px, weight 900
Differs

How these are matched

Each of the 475 sites in the design library is compared with Amazon on five things you see at a glance. Background: light or dark, and how close the shade is. Accent: the hue of the color on buttons and links. Font: the same family for headings and body, or one of them. Corners: the typical radius and pill buttons. Headlines: the largest type size and its weight. Same counts most, close counts half. Open any site for its fonts, color codes and a prompt for Claude Code, Cursor, Lovable or v0.

Want Amazon itself? See Amazon's fonts and color codes, or print the full report.

Measured from each site's live page as a browser renders it, Amazon on 25 October 2026. Siteprint is not affiliated with these sites; names and trademarks belong to their owners.