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Designs amazon.com

What font does Amazon use? Arial and Amazon Ember Modern Display.

Amazon's website sets its type in Arial with Amazon Ember Modern Display headings, on a light #FFFFFF canvas with #0F1111 text. Copy the palette and fonts, or a ready prompt to build something original in this style with Claude Code, Cursor, Lovable or v0.

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    Type and shape

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      Amazon fonts and type scale

      Amazon's website sets body text in Arial and headings in Amazon Ember Modern Display. Body text is 14px, section headings 21px and the largest display type 32px, at weight 700. If you can't use Arial, ask your AI for the closest free match and keep the sizes and weights.

      Amazon color codes

      Canvas#FFFFFFthe page background
      Text#0F1111primary text
      Border#D5D9D9dividers and outlines

      How do I build a site that looks like Amazon with AI?

      Open the Prompt tab above, change its first line to what you are building, and paste it into Lovable, v0, Bolt, Claude Code or Cursor. For a whole project, install the Claude skill or the Cursor rule instead, so every screen keeps the style. Build something original: keep Amazon's look, not its name, logo or copy.

      Measured from amazon.com's live page as a browser renders it, at 1440px wide, with the Siteprint extension's scanner, on 25 October 2026. Siteprint is not affiliated with Amazon; names and trademarks belong to their owners.