Siteprint

Designs hm.com

What font does H&M use? HM Ampersand.

H&M's website sets its type in HM Ampersand, on a light #FFFFFF canvas with #000000 text. Copy the palette and fonts, or a ready prompt to build something original in this style with Claude Code, Cursor, Lovable or v0.

Colors tap to copy

    Type and shape

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      Your agent builds new screens with these exact colors, type and corners, so nothing looks generic.

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      prompt.md

      H&M fonts and type scale

      H&M's website sets both headings and body text in HM Ampersand. Body text is 12px, section headings 18px and the largest display type 14px, at weight 400. If you can't use HM Ampersand, ask your AI for the closest free match and keep the sizes and weights.

      H&M color codes

      Canvas#FFFFFFthe page background
      Text#000000primary text

      How do I build a site that looks like H&M with AI?

      Open the Prompt tab above, change its first line to what you are building, and paste it into Lovable, v0, Bolt, Claude Code or Cursor. For a whole project, install the Claude skill or the Cursor rule instead, so every screen keeps the style. Build something original: keep H&M's look, not its name, logo or copy.

      Measured from hm.com's live page as a browser renders it, at 1440px wide, with the Siteprint extension's scanner, on 25 October 2026. Siteprint is not affiliated with H&M; names and trademarks belong to their owners.