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Designs about.puma.com

What font does Puma use? DIN Pro and FFDINfor PUMA.

Puma's website sets its type in DIN Pro with FFDINfor PUMA headings, on a dark #000000 canvas with #FFFFFF text and a #E5F21E accent. Copy the palette and fonts, or a ready prompt to build something original in this style with Claude Code, Cursor, Lovable or v0.

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      prompt.md

      Puma fonts and type scale

      Puma's website sets body text in DIN Pro and headings in FFDINfor PUMA. Body text is 18px, section headings 34px and the largest display type 148px, at weight 600. If you can't use DIN Pro, ask your AI for the closest free match and keep the sizes and weights.

      Puma color codes

      Canvas#000000the page background
      Text#FFFFFFprimary text
      Accent#E5F21Ebuttons, links and focus
      Button#FFFFFFprimary buttons, with #000000 text

      How do I build a site that looks like Puma with AI?

      Open the Prompt tab above, change its first line to what you are building, and paste it into Lovable, v0, Bolt, Claude Code or Cursor. For a whole project, install the Claude skill or the Cursor rule instead, so every screen keeps the style. Build something original: keep Puma's look, not its name, logo or copy.

      Measured from about.puma.com's live page as a browser renders it, at 1440px wide, with the Siteprint extension's scanner, on 25 October 2026. Siteprint is not affiliated with Puma; names and trademarks belong to their owners.