The New York Times fonts and type scale
The New York Times's website sets body text in Nyt Imperial and headings in Nyt Cheltenham. Body text is 14px, section headings 21px and the largest display type 24px, at weight 300. If you can't use Nyt Imperial, ask your AI for the closest free match and keep the sizes and weights.
The New York Times color codes
| Canvas | #FFFFFF | the page background |
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| Surface | #F8F8F8 | cards and raised areas |
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| Text | #121212 | primary text |
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| Muted | #5A5A5A | secondary text and captions |
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| Border | #DFDFDF | dividers and outlines |
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| Button | #FFFFFF | primary buttons, with #000000 text |
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How do I build a site that looks like The New York Times with AI?
Open the Prompt tab above, change its first line to what you are building, and paste it into Lovable, v0, Bolt, Claude Code or Cursor. For a whole project, install the Claude skill or the Cursor rule instead, so every screen keeps the style. Build something original: keep The New York Times's look, not its name, logo or copy.
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Or open the full The New York Times report, or read any other site on Siteprint.
Measured from nytimes.com's live page as a browser renders it, at 1440px wide, with the Siteprint extension's scanner, on 25 October 2026. Siteprint is not affiliated with The New York Times; names and trademarks belong to their owners.