Instagram fonts and type scale
Instagram's website sets both headings and body text in Helvetica, with Optimistic Mono VF for code. Body text is 12px, section headings 24px and the largest display type 120px, at weight 600. If you can't use Helvetica, ask your AI for the closest free match and keep the sizes and weights.
Instagram color codes
| Canvas | #FFFFFF | the page background |
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| Surface | #DBDFE4 | cards and raised areas |
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| Text | #1C1E21 | primary text |
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| Accent | #0095F6 | buttons, links and focus |
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| Second accent | #2B9A35 | secondary emphasis |
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| Muted | #8E8E8E | secondary text and captions |
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| Border | #DBDBDB | dividers and outlines |
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How do I build a site that looks like Instagram with AI?
Open the Prompt tab above, change its first line to what you are building, and paste it into Lovable, v0, Bolt, Claude Code or Cursor. For a whole project, install the Claude skill or the Cursor rule instead, so every screen keeps the style. Build something original: keep Instagram's look, not its name, logo or copy.
More designs
Or open the full Instagram report, or read any other site on Siteprint.
Read from instagram.com's public CSS on 25 October 2026. Siteprint is not affiliated with Instagram; names and trademarks belong to their owners.